Introduction: Redefining the Beverage Shopping Experience
In the dynamic world of fine wines, premium spirits, and craft beers, Total Wine & More stands as a powerhouse of selection, value, and expertise. Since its founding, the brand has become synonymous with exceptional variety and personalized service—reshaping how customers across the United States discover, taste, and enjoy beverages from every corner of the world.
With over 260 superstores across 27 states and an ever-growing online presence, Total Wine & More has earned its place as the nation’s largest independent retailer of wine, spirits, and beer. What began as a vision to make quality wines accessible to all has evolved into a complete lifestyle destination for enthusiasts and casual drinkers alike.
This is not just a store—it’s an experience. From expertly curated collections and educational tastings to an unwavering commitment to customer satisfaction, Total Wine & More continues to raise the standard for what beverage retail can be.
A Legacy of Passion and Innovation
Founded in 1991 by brothers David and Robert Trone, Total Wine & More was born from a simple yet ambitious idea: to create a store where wine lovers could find everything they wanted—exceptional products, expert advice, and unbeatable prices—all under one roof.
Their philosophy was rooted in accessibility and education. The Trone brothers believed that great wine shouldn’t be intimidating or exclusive—it should be enjoyable, approachable, and discoverable. That principle still drives every aspect of Total Wine & More today.
From a single store in Delaware to a nationwide brand serving millions of customers, the company’s growth story reflects both entrepreneurial vision and an unrelenting commitment to excellence. Innovation has always been at the heart of its journey—from leveraging data and digital tools for personalized recommendations to hosting thousands of educational classes that empower customers to explore the world of beverages with confidence.
Unmatched Selection: The World’s Best Wines, Spirits, and Beers
1. The Wine Collection: From Everyday to Extraordinary
Total Wine & More is renowned for its unparalleled wine selection—featuring more than 8,000 labels sourced from over 30 countries. Whether customers are searching for an affordable weeknight bottle or a rare vintage for a special celebration, Total Wine & More delivers the best of both worlds.
You’ll find everything from classic Old World producers in France, Italy, and Spain to bold New World innovators from California, Chile, and Australia. The company partners directly with wineries, ensuring authenticity and value at every price point.
What truly sets Total Wine & More apart is its dedicated team of wine experts—certified sommeliers and trained specialists who guide customers through every purchase with genuine enthusiasm and deep knowledge. Their personalized recommendations transform shopping into a journey of discovery.
2. The Spirits Experience: A World of Distinction
For spirits enthusiasts, Total Wine & More is a paradise of flavor and craftsmanship. With over 3,000 spirits from around the globe, the store offers everything from top-shelf whiskey and aged cognac to emerging craft distilleries that redefine traditional categories.
Customers can explore:
- Bourbons and Whiskeys from Kentucky, Japan, and Scotland
- Premium Vodkas and Artisan Gins
- Aged Rums, Small-Batch Tequilas, and Mezcals
- Signature Liqueurs and Limited Edition Releases
Each bottle tells a story—of heritage, craftsmanship, and regional identity. Total Wine & More takes pride in sourcing both well-known brands and hidden gems, making it the go-to retailer for connoisseurs and curious newcomers alike.
3. The Beer Universe: Where Craft Meets Creativity
In recent years, the craft beer revolution has taken the beverage world by storm—and Total Wine & More has been at the forefront of this movement. With a curated selection of over 2,500 beers, the company celebrates innovation and diversity in brewing.
From local microbreweries to international classics, the beer aisles at Total Wine & More offer an adventure in taste. Shoppers can find everything from crisp lagers and bold IPAs to rich stouts, sours, and seasonal specialties.
To make exploration even easier, Total Wine & More features “build your own six-pack” options, allowing customers to create custom tasting experiences at home. It’s not just about buying beer—it’s about celebrating creativity, community, and craft.
Expert Guidance and Education: Empowering Every Customer
What makes Total Wine & More truly exceptional isn’t just its product range—it’s the people behind it. Every store employs trained professionals passionate about sharing knowledge and helping customers find exactly what suits their taste, occasion, and budget.
The brand’s educational mission extends far beyond the sales floor:
- In-Store Classes: Fun, informative sessions that explore wine regions, tasting techniques, and pairing principles.
- Virtual Events: Live online tastings led by winemakers, distillers, and brewers.
- Guided Tastings: Exclusive sessions that let customers sample and learn side-by-side with industry experts.
By transforming shopping into a learning experience, Total Wine & More helps demystify the world of wine and spirits—making it accessible and enjoyable for everyone.
The Digital Advantage: Shopping with Convenience and Confidence
In today’s fast-paced digital era, convenience is key. Total Wine & More has invested heavily in technology to ensure that every customer—whether online or in-store—enjoys a seamless and rewarding experience.
The Website: totalwine.com
The official website, totalwine.com, is a masterpiece of user-friendly design and functionality. It offers:
- Advanced search and filtering tools
- Expert recommendations and detailed product notes
- Online ordering with in-store pickup or delivery
- Real-time inventory updates and local availability
The site also features comprehensive educational content, from tasting guides to cocktail recipes, helping customers expand their knowledge and confidence before they buy.
The Mobile App
With the Total Wine app, shopping is easier than ever. Customers can browse, compare, and purchase products directly from their phones, manage their loyalty rewards, and even access virtual tasting notes and event invites. It’s the perfect companion for modern wine lovers.
Commitment to Community: Giving Back with Purpose
Beyond business success, Total Wine & More is deeply committed to making a difference in the communities it serves. The company’s philanthropic initiatives and community partnerships reflect a spirit of generosity and responsibility.
Every year, Total Wine & More donates millions of dollars to local charities, nonprofit organizations, and educational programs. Through its “Cheers to Our Community” campaign, the company supports causes ranging from health research and education to veterans’ services and the arts.
This commitment goes beyond donations—it’s about fostering lasting relationships and creating positive change where it matters most.
Responsible Enjoyment: Promoting Awareness and Safety
As a leader in the beverage industry, Total Wine & More takes its responsibility seriously. The company actively promotes responsible consumption and alcohol awareness through public education and in-store messaging.
From age verification to partnerships with responsible drinking organizations, Total Wine & More ensures that enjoyment never comes at the cost of safety. Their goal is to encourage moderation, respect, and mindfulness among consumers of all ages (21+).
Exclusive Labels and Private Brands: Quality Without Compromise
One of Total Wine & More’s most unique strengths lies in its portfolio of exclusive brands and private labels. These products, created through partnerships with top producers worldwide, offer exceptional quality at remarkable prices.
Customers can explore:
- Total Wine’s Winery Direct® selections, featuring exclusive imports from Europe and South America.
- Spirits Direct® and Beer Direct® collections, highlighting hand-selected offerings from innovative distillers and brewers.
These proprietary programs allow Total Wine & More to deliver value, authenticity, and discovery unmatched by any competitor.
In-Store Experience: Designed for Inspiration
Walking into a Total Wine & More store is unlike any other shopping experience. Bright, welcoming aisles guide customers through regions, styles, and pairings. Interactive displays, tasting bars, and seasonal showcases bring products to life.
Each store is designed not just to sell, but to inspire—to make customers feel like they’re exploring a global market of flavor and craftsmanship. Knowledgeable associates are always ready to offer recommendations or share stories behind each bottle.
Whether you’re planning a wedding, hosting a dinner party, or simply restocking your cellar, Total Wine & More transforms shopping into an occasion worth savoring.
Partnering with Professionals: A Trusted Resource for Businesses
Total Wine & More also serves as a trusted partner for restaurants, hotels, caterers, and event planners nationwide. Through its business-to-business programs, the company provides wholesale pricing, product sourcing, and consultation services for the hospitality industry.
With a dedicated B2B service team, corporate clients enjoy:
- Competitive volume discounts
- Reliable supply chain and delivery options
- Expert consultation on menus, pairings, and selections
It’s this combination of professionalism and partnership that makes Total Wine & More an invaluable resource for businesses that share its passion for quality and service.
Sustainability and Future Vision
As part of its long-term mission, Total Wine & More is investing in sustainability initiatives that protect the environment and promote responsible sourcing. From eco-friendly packaging and energy-efficient stores to partnerships with sustainable vineyards and distilleries, the company’s vision is rooted in stewardship for future generations.
Sustainability at Total Wine & More means not just caring for the planet—but also for people, products, and purpose.
Conclusion: The Total Wine & More Promise
In an industry driven by taste, tradition, and discovery, Total Wine & More has built its reputation on something far greater—trust. Customers trust the brand to deliver quality. Partners trust its integrity. Communities trust its values.
Whether you’re a collector seeking rare vintages, a casual enthusiast exploring new flavors, or a business owner curating a world-class beverage menu, Total Wine & More stands ready to elevate your experience.
With innovation, education, and community at its core, Total Wine & More continues to shape the future of beverage retail—bottle by bottle, story by story.
Visit Total Wine & More Today
Discover the difference for yourself at your nearest store or online at www.totalwine.com.
Experience the passion, expertise, and variety that make Total Wine & More America’s ultimate destination for wine, spirits, and beer.
